Lead Go To Market

Your Tasks

Own the go-to-market strategy for our digital services: how we acquire, convert, and expand customers, including the metrics that tell us it’s working
Orchestrate the cross-functional engagement between Product Management, Marketing, Sales, and Customer Success into one operating rhythm, with clear stages, owners, and handoffs
Sharpen who we sell to and why we win: segmentation, positioning, and messaging grounded in field evidence rather than opinion
Design and run growth experiments across the funnel (campaigns, packaging, onboarding, expansion plays) scaling what works and killing what doesn’t, fast
Lead the transition from sales-led growth to product-led sales: instrument the funnel, define activation and product-qualified signals, and build the self-serve motions that come with critical mass
Turn product launches into pipeline: coordinated releases where product, marketing, and sales move as one
Carry field insight back into product, pricing, and packaging decisions, and carry strategy back out to the teams executing it
Use AI and automation to multiply your reach in targeting, content, analysis, and the GTM operating system itself

Your Skills

10+ years in product marketing, growth, or go-to-market roles in tech or SaaS, with ownership of strategy and execution
A track record of moving acquisition, conversion, or expansion numbers you were personally accountable for
Experience with both sales-led and product-led motions, ideally having lived the transition between them
Proven cross-functional leadership: you align product, marketing, sales, and customer success without relying on positional authority
An experiment-driven working style: clear hypotheses, honest instrumentation, fast decisions
Comfort using AI tools in your own work, with a sense for where they add real leverage
Excellent communication skills in English

Bonus – we’d love it if you also bring:

A background in science, R&D, higher education, or industrial research, or experience selling into these environments
Experience in scientific software, developer tools, or another vertical SaaS serving deeply technical buyers
Experience having applied AI in a growth, marketing, or product context

We Offer

A successful and growing high tech company in an international, scientific environment
To join the global leader in HPC X-ray detectors for science and industry. Our Developers design cutting-edge detectors to support the state of the art science and technology
An international work environment formed by more than 170 experienced engineers, scientists and other professionals. The company languages are German and English
Excellent, flexible working arrangements to enable professional development and personal life balance
An attractive working environment: modern infrastructure with wheelchair-accessible rooms, small fitness room, underground car park, subsidised meals, free snacks and drinks, various company events, internal and external training, home office options, after-work beers and other joint leisure activities